This program has been submitted for 3 hours of Strategic Credit!

Why HR Professionals and Business Leaders should attend:

• Insight on how social media screening and recruiting may be hurting your organization.
• See what social media recruiting initiatives are working at other companies.
• Tap into and develop Millennials, the future talent pool for most industries.
• Learn best practices to create and maintain a strong internal employee culture.
• Create, maintain or revive a desired employee environment.
• Network with top HR professionals from around the state.
• Zoom around Daytona at 130mph!

Schedule of Events:

10:00   Registration & Networking

10:30   John Guthrie, Daytona International Speedway

11:00   Roger Lear, The "Adoption" of Social Media 

12:00   Buffet Lunch & Networking

1:00     Jim Knight, Employee Branding That Rocks 

3:00     Pit Tours, Hot Laps, Cocktail Reception & Networking

Speakers & Topics:

Keynote: Jim Knight, http://knightspeaker.com/home/

 A Training & Development veteran for 35+ years, Jim Knight facilitates on a variety of interactive topics, including sessions around organizational culture, world-class service, employee branding, performance management, philanthropy, facilitation training, leadership skills and his approach to corporate universities.  

 Jim cut his teeth in the training field through the Hospitality industry, starting out as a restaurant staff-level employee for Olive Garden and Hard Rock Cafe.  He eventually became the head of the School of Hard Rocks, running point on all training & development functions for Hard Rock International.

Employee Branding That Rocks

 How you attract, hire, train, develop and treat your front line employees is commonly known as the one true strategy to provide great guest service.  In lieu of leaders doing all of the work themselves, a specific culture must be created & fostered to secure commitment from the employees to stick around and deliver the desired service.  This takes time and a lot of work.

 This interactive session is effectively designed to highlight best practices in every area of an employee’s life cycle and to develop an internal environment as robust as that of the external culture for the consumer.

 Jim Knight, of KnightSpeaker, will use the visceral backdrop of Hard Rock International and his 21-year run with that brand as a platform to discuss key strategies to create, maintain or revive a desired employee environment, regardless of the current state.

 Key concepts will include:

• The Definition of Employee Branding
• The Employee Life Cycle
• Hiring “Rock Stars”
• Designing Company Collateral
• Print Materials & Job Aides
• Video, Technology & Social Media
• Virtuous vs. Vicious Cycles
• The Emotional Bank Account
• Employee Engagement
• Mentorship & Development
• Philanthropy

 The time allotted is chock-a-block full of visual Power Point slides, out-of-the-box thinking, book quotes, videos, personal stories, industry statistics and an interactive handout for some real “take aways”…all told through the spirit of Rock ‘n’ Roll. 

 If you’re a fan of unpredictability & thinking about things differently, come hear what all the noise is about.

 Roger Lear, President, OrlandoJobs.com 

 Roger has long been a leader in the executive search and internet recruiting industry. Since 1987, he has recruited for some of Central Florida's (as well as the nation's) finest companies. In today's internet driven recruiting environment, Roger is dedicated to understanding effects internet recruiting and social media have on companies' hiring goals.

The “Adoption” of Social Media

 When a birth mother puts their child up for adoption in Florida, they are typically asked to screen the prospective adoptive parents and then ultimately choose the family.  In this very unique session, Roger Lear will take you through his personal journey of the adoption process (as and adoptee and as a parent with an adopted son).  Birth mothers (“angels”) have enormous pressure to find parents who will raise their baby. Adoption agencies and lawyers have to screen and present potential parents to the birth mother.  The role social media plays in this process can be the difference maker determining what prospective parents get a child.  Maybe not as life changing as the adoption of a baby, the role social media plays in who you hire can also be a defining factor for a prospective candidate.  In either situation, big decisions are being made based sometimes on nothing else but what your Facebook page looks like.   You will leave this session with a great understanding of the adoption process, insight on how social media screening and recruiting may be hurting your organization and a list of social media recruiting initiatives that are working at other companies.